Wednesday, January 26, 2011

Defining Your Niche Market

As you know, there are many, many ways to make money on the internet.

You can make money on the internet from displaying ads on your blog, to receive affiliate commissions from marketing the products of others, you can also buy other people's products and label them according to your name (master resale rights), or by creating your own products, or other.

Making money on the internet can you do with any method you like. But regardless of whatever method you choose, to be working well, there is a step you need to do, namely: selecting a niche market (niche market).

And, you must do this before you invest your money and your time. If not, you may just waste money and time promoting products that no one would buy it.

Own niche market in general can be said is "market share" where you can choose. Is it based on age, nationality, language, gender, age, income level, or the other. It's up to you, subject you want to sell product.

Niche markets are usually very specific, and not too wide.

Examples of niche market that is not a niche market are: shop cars.

The first is not a niche market. Why? Because the car is very much the type, and also many brand. And almost every car shop to provide them.

The example is a product niche market are: shop antique sedan.

If the latter, says a new market niche. Why does it say niche market? The answer is because it is a very specific product offered, do not be too general.

Then why did you have to target niche market? The answer, because by targeting niche markets means you save on the cost of promotion and not compete with other competitors who have more money to promote products that are general.

If you position yourself as a regular car shop, then your competition will be abundant. And people would be hard to remember your store (because of the many similar stores). But if you position your store as a sedan car antique shops, people will easily remember your store, and certainly rarely rival.

Well, to make sure you are on the right track, here I give some basic rules about choosing a niche, please follow:

    * Make sure you target a specific market, not too common.

Like the previous example, do not create a web about selling cars, but create a special web to sell cars are antique. Make your site unique, and is known for its uniqueness.

If you create a web "shop online car," then your rival there are thousands of other websites. But if your site, such as only selling products antique sedan, then you will rarely rival. And people will remember your site when looking for the goods:)

    * Make sure that the market you seek to have a problem, and you have a solution.

Do not try to sell something that does not need people. Do not sell what you feel you need one, but sell what is really needed people.

For example: if you see a group of farmers have a problem with the number of pests and insects that destroy their crops, then sell the solution to their problems (eg: pesticides / insecticides).

    * Ensure that your market is willing (and able) to pay for the solutions you offer.

If your market is not willing or unable to pay for products or services you offer, you will not make a lot of profit! Find out as much as what the ability (and willingness) your target market, and make sure you can sell products or services they need with an appropriate price, and still get the profit.

For example: You open a web design service online. So, make sure that the service you provided the price is not too expensive for the size of your intended target market. Do not give too cheap prices that make you lose, do not give too expensive price that makes people run away.

    * Last: provide a compelling added value in your products and services.

Make sure you are not only home to sell products / services, but also make sure that your products and services have more value than your competitors. Example: if you open an online web creation services, provide assurance that your design for a particular package could be several days faster from your competitors, give assurance that if not satisfied money back (and you have to Stay), and so forth.

The last, but including most importantly: Do not forget to give it its own uniqueness of your products and services, which can not be obtained by others if they buy from your competitors. Give also a special bonus if they buy the product you sell, and do not buy similar product from your competitors.

After you perform the steps above, you'll be better prepared to market a product or service that can meet market needs. You also will be able to immediately run your online business (whatever that is), and begin to achieve profitability as soon as possible. Do it all, right now.

Comments :

2 komentar to “Defining Your Niche Market”

Indeed defining your niche market is the very first step a marketer must do. An of course to make sure that the said niche is selling.

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This kind of certainly a fine web page you might have checking out this website. The situation is rather informative plus instantly concise. Enthusiastic to read simple things more to do with your blog next occasion.

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